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Adult Contemporary Radio:
Familiarity breeds content..and that is key to this format with its core demographic in the over 25 year old market. Bent Penny can work to familiarize your music at AC radio and when you do hit, you can expect a longer shelf life for a charting single.
Country Radio:
Bent Penny will service and market your music nationwide. Expose your product to a loyal 18-45 year old demographic. Country radio reaches out to both a male and female audience and spread to all corners of the continent, no matter how large or small the city.
CHR (Contemporary Hit Radio):
The Top 40 / CHR radio format is all about the beat and focusing on the artist. CHR aims to excite and drive the listener. This wide ranging format is comprises dance, pop, R&B, modern Rock, and hip hop into one hot mix. It's core demographic is females under 35 years old.
HOT AC:
This is the most popular radio format. There target audience is primarily females 18-45. This format tends to the bridge the gap between AC and Top 40. Playlists can include hits from genres as diverse as rock and R&B
Rock Radio:
Rock Radio primarily targets audience males 18-35 and attracts a significant females audience in the same age range. Acts that have had some proven success at campus Radio have good potential to cross over and break on this format as well.
Campus Radio & CBC:
Bent Penny offers local, regional and national college promotion, airplay tracking and services in both Canada and the United States.
CBC radio airs in every major and secondary city across Canada. The CBC has three outlets: CBC 1, 2 and 3. The CBC is a very important place to start if you are a Canadian artist. They play all genres of music to listeners of all ages. We service and track your music at each of these outlets
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Press & Publicity:
Bent Penny offers a full range of professional publicity and marketing services. We customize a unique strategy for each individual campaign to best fulfill your needs and make sure your project gets noticed. Bent Penny has garnered incredible support working with clients such as Suzie McNeil, Peter Katz and Hello Beautiful.
Street Marketing:
Using our on the ground level street team Bent Penny can help design, manufacture and poster ads on the street for your upcoming events. We do this on a national level.
Web Hosting:
Whether domain name purchasing, site setup including database, email and logging, or moving from an existing host, we're here to get you what you need. Please see our hosting pages for a complete list of plans and server specifications. Please contact hosting@bentpenny.ca with any questions or concerns you may have.
Viral Marketing:
We service key online content sites including blogs, news sites, podcasts, and social networking sites with music/mp3 links for reviews, downloads, and streaming.
Music Licensing & Publishing:
Bent Penny has relationships with music placement companies across the country. We service each and every music supervisor that buys music for television, film and commercials in order to gain the maximum exposure for your music.
Artist Development & Distribution:
Please email us to attain permission to send us unsolicited material for the purpose of Artist Management and Distribution.
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